Strategic Management by Pearce and Robinson: A Comprehensive Guide
Strategic management is the process of formulating, implementing and controlling the strategic decisions of an organization. It involves analyzing the internal and external environment, setting goals and objectives, choosing and executing strategies, and evaluating performance and outcomes. Strategic management helps organizations achieve competitive advantage, create value for stakeholders, and adapt to changing conditions.
One of the most popular and widely used textbooks on strategic management is Strategic Management by John Pearce and Richard Robinson. This book provides a comprehensive and balanced coverage of the theory and practice of strategic management, with an emphasis on conceptual tools and skills. The book covers topics such as strategic analysis, strategy formulation, strategy implementation, strategic control, corporate governance, social responsibility, entrepreneurship, innovation, global strategy, and strategic leadership. The book also includes numerous cases and examples from real-world organizations to illustrate the concepts and applications of strategic management.
The latest edition of Strategic Management by Pearce and Robinson is the 12th edition, published in 2011 by McGraw-Hill Irwin. This edition has been updated and revised to reflect the latest research and developments in the field of strategic management. The book also features new chapters on strategic entrepreneurship, strategic innovation, and strategic leadership. The book is suitable for undergraduate and graduate courses in strategic management, as well as for managers and consultants who want to enhance their strategic thinking and skills.
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In addition to the theoretical and practical aspects of strategic management, the book also provides a variety of pedagogical features to enhance the learning experience of the readers. Some of these features are:
Learning Objectives: Each chapter begins with a set of learning objectives that outline the key topics and concepts covered in the chapter.
Key Terms: Each chapter includes a list of key terms that are highlighted in boldface throughout the text and defined at the end of the chapter.
Concept Checks: Each chapter contains several concept checks that test the readers' understanding and application of the concepts discussed in the text.
Strategic Practice Exercises: Each chapter concludes with a set of strategic practice exercises that challenge the readers to apply their knowledge and skills to real-world situations and problems.
Cases: The book offers 30 cases that cover a wide range of industries, regions, and strategic issues. The cases are designed to stimulate critical thinking and discussion among the readers and instructors.
The book also comes with a rich set of online resources for both instructors and students. These include PowerPoint slides, test banks, instructor's manual, case notes, video cases, online quizzes, and more. The book also has a companion website that provides additional information and updates on the topics covered in the book. 29c81ba772